Montavo is an ad service that provides targeting and ROI data to advertisers. Part of that strategy is providing consumer phone apps. I was a member of a small team that devised the mobile UI concept for a location-based offer tool. The app identifies your position and allows you to choose the nearest Bar, Hotel, Movie Theatre, Restaurant, Club and provide the best offers available for your location. Montavo’s app shows you a complete list of all the businesses in the category you have tapped on along with the distance from where you are and a special offer from that advertiser.
After working directly with the client to create whiteboard sketches, we made a clickable set of wireframes to define the scope and functionality. The UI solution was to maximize the vertical space and swipe-scroll through the list. I created designs for the iPhone and iPad to follow the new iOS7 styling.